In order to succeed and grow, you must develop effective and coordinated strategies to tell your story, build your brand, engage with your target audience and move your customers to action. Despite it’s importance, marketing is often seen as a luxury and is typically under-resourced in small employers.
Many small businesses simply can’t justify a full-time marketing hire. Virtual Chief Marketing Officer’s (CMO) become part of your team to bring the optimal amount of leadership needed to align marketing plans with business goals and measurable outcomes.
If you have existing agencies and suppliers, a Virtual CMO will act as an internal resource to manage these relationships and ensure they’re delivering a product that aligns with your marketing strategy.
BSG’s virtual marketing teams bring critical leadership experience but also the capacity to oversee and deliver on high-impact marketing activities in a sustainable way. We will help prioritize your marketing efforts and spend to drive optimal impact, fully leveraging the capabilities of your internal team, freelancers and external agencies.
BSG’s virtual marketing team brings the leadership experience and skills, execution oversight and the capacity to deliver on your goals. If required, our experienced Marketing resource can continue to be part of your team over the long term, in a flexible and fractional way that maps to your business reality.
We work to ensure the right building blocks are in place to engage your target audiences and achieve results. We will create a strategic Marketing roadmap that will help focus your resources and plan for business growth.
Our approach is flexible. Our Communications specialists can do as little or as much as you require – from creating a framework for the communications direction to reviewing current plans and materials, and shining the light on areas of strength and weakness.
A BSG Virtual CMO will look at your organization’s business objectives and help you plan and prioritize your marketing efforts and spend to drive optimal impact, fully leveraging the capabilities of your internal team, freelancers and external agencies.
Your BSG consultant can mentor and coach internal teams, and will also assist in the vetting and selection of vendors and contractors. If you have critical skills gaps, we can fill them by taking on responsibility for planning, overseeing and delivering high-impact marketing activities.
Every start-up goes through an ‘awkward stage’ of growth where you have a strong need for senior executives in HR, Marketing and Finance, but do not have the resources or workload to hire them full-time. BSG filled these gaps at a time when leadership was critical as we grew from 35 employees to well over 100, where it now makes sense to hire some of these roles full-time
As a non-profit organization, adaptation is critical to our survival. The Business Sherpa Group has helped us shift through ever changing environments to meet the current challenges with the right tools. Whether it was Human Resources, Marketing or operational support, the response was knowledgeable and well grounded to work in our environment.