Marketing & Communications

Without customers, your business would not survive. The leadership of a Virtual CMO is critical to aligning marketing activities with business goals.

SMEs are often guilty of “random acts of marketing” – sporadic, unconnected activities and campaigns that churn through dollars and time. You make a best effort, and hope it will drive the outcomes you need.

In order to succeed and grow, you must develop effective and coordinated strategies to tell your story, build your brand, engage with your target audience and move your customers to action. Despite it’s importance, marketing is often seen as a luxury and is typically under-resourced in small employers.

A Tailored Approach

Many small businesses simply can’t justify a full-time marketing hire. Virtual Chief Marketing Officer’s (CMO) become part of your team to bring the optimal amount of leadership needed to align marketing plans with business goals and measurable outcomes.

If you have existing agencies and suppliers, a Virtual CMO will act as an internal resource to manage these relationships and ensure they’re delivering a product that aligns with your marketing strategy.

BSG’s virtual marketing teams bring critical leadership experience but also the capacity to oversee and deliver on high-impact marketing activities in a sustainable way. We will help prioritize your marketing efforts and spend to drive optimal impact, fully leveraging the capabilities of your internal team, freelancers and external agencies.

Marketing & Communications Services

Virtual CMO

Business Sherpa Group Virtual CMOs partner with your existing resources to provide marketing leadership and strategic planning to help build enterprise value and achieve your strategic objectives.

BSG’s virtual marketing team brings the leadership experience and skills, execution oversight and the capacity to deliver on your goals. If required, our experienced Marketing resource can continue to be part of your team over the long term, in a flexible and fractional way that maps to your business reality.

  • Marketing Leadership
  • Strategy Alignment
  • Communications
  • Executive Support
  • Channel Strategy
  • Product Marketing
  • Sales Alignment and Support
  • Marketing Reporting and Analysis
  • Agency and Vendor Management
Strategic Marketing Assessment

We start with a high-level health check of your marketing readiness and provide an assessment of strengths and challenges, recommend priorities and a framework for developing a go-to-market strategy that will increase sales and achieve sustainable competitive advantage.

We work to ensure the right building blocks are in place to engage your target audiences and achieve results. We will create a strategic Marketing roadmap that will help focus your resources and plan for business growth.

  • Messaging and Positioning Review
  • Market Research and Competitive Analysis
  • SWOT Analysis
  • Segmentation
  • Brand Strategy
  • Content Audit
Strategic Communications

Your BSG consultant will develop a comprehensive communications strategy that encapsulates your mission, brand values and key differentiators across each target audience.

Our approach is flexible. Our Communications specialists can do as little or as much as you require – from creating a framework for the communications direction to reviewing current plans and materials, and shining the light on areas of strength and weakness.

  • Messaging Strategy
  • Thought Leadership and Awareness
  • Corporate Communications
  • Media/Government Relations
  • Fundraising Support
  • Corporate Social Responsibility
  • Internal Communications
  • Community Relations
Marketing Plan Development

Planning what, when, where and how to reach and engage those stakeholders and drive them to action is critical to building enterprise value and achieving results. We will help you translate strategies into focused, measurable tactics.

A BSG Virtual CMO will look at your organization’s business objectives and help you plan and prioritize your marketing efforts and spend to drive optimal impact, fully leveraging the capabilities of your internal team, freelancers and external agencies.

  • Thought Leadership and Awareness
  • Content Development
  • Lead Generation Programs
  • Customer Engagement and Retention
  • Social Media Strategy
  • Advertising and Promotion
  • Digital Strategy
  • Metrics and KPIs
  • Speaking Engagements
  • PR and Media Relations
Execution & Oversight

In rapidly growing organizations, it can be a challenge to execute on even the best-laid plans.

Your BSG consultant can mentor and coach internal teams, and will also assist in the vetting and selection of vendors and contractors. If you have critical skills gaps, we can fill them by taking on responsibility for planning, overseeing and delivering high-impact marketing activities.

  • Campaigns and Programs
  • Conferences and Events
  • Sponsorships and Partnerships
  • PR and Media Relations
  • Corporate Communications
  • Collateral
  • Advertising and Promotion
  • Social Media
  • Content Marketing
  • Email Marketing
  • Branding
  • Website and SEO

What Our Clients Are Saying

  • Every start-up goes through an ‘awkward stage’ of growth where you have a strong need for senior executives in HR, Marketing and Finance, but do not have the resources or workload to hire them full-time. BSG filled these gaps at a time when leadership was critical as we grew from 35 employees to well over 100, where it now makes sense to hire some of these roles full-time

    Jason Flick
    Jason Flick CEO & Co-Founder, You.i TV
  • As a non-profit organization, adaptation is critical to our survival. The Business Sherpa Group has helped us shift through ever changing environments to meet the current challenges with the right tools. Whether it was Human Resources, Marketing or operational support, the response was knowledgeable and well grounded to work in our environment.

    Allison Fisher
    Allison Fisher Executive Director, Wabano Centre of Aboriginal Health

 Ready to build your Marketing & Communications team?

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